The Taste of Change

The Taste of Change is a short documentary about the fight against obesity and diabetes in Mexico. Mexico’s levels of obesity, diabetes and sugar consumption are some of the highest in the world, especially consumption of sugary drinks. The seriousness of the issue can’t be overstated – over the past few decades diabetes type 2 has become the country’s leading cause of death, while obesity contributes to another 13 different diseases causing death.

Soda consumption is ubiquitous, CocaCola is one of the most powerful companies in the country, and much of the population shows signs of sugar addiction.

To combat the epidemic Mexican civil society successfully lobbied government to introduce a 10% soda tax in 2014. The tax has been relatively succesful, but to make a significant dent it’s clear the tax should be increased, alongside implementation of other strategies such as education and labelling.

Now health professionals, researchers and ordinary citizens are pushing back against the weight of CocaCola, PepsiCo and other corporate sugar interests to try to finally break the addiction.

The film tells the story through the eyes of Veronica, a young singer and activist, Teresa, a nutritionist at the Mexico City Children’s Hospital and Simon, Mexico’s leading obesity and diabetes researcher.

Made for NCDFREE and Mexico’s Alianza por la Salud Alimentaria in July 2016.